A well written cover letter is a very important tool for landing a job interview. A cover letter, along with the resume, should be used to sell yourself enough to get an interview. It should contain persuasive reasons for why you are the best candidate for the position. So what kinds of things should you put in a cover letter?
Most cover letters will talk about how previous work experience and qualifications will make the candidate a perfect fit for the position. What most people don't do well enough though is sell their qualifications in a way that companies can relate to. Companies these days are very focused on the bottom line. The more effective you are at demonstrating how you will make or save the company money, the better your chances of getting hired.
To increase your chances of standing out, you should be specific and talk in terms of dollars. If you are in sales, talk about how much money you made in sales. If you make it clear that you can make the company more money than it will spend on you, they will see you as a good investment.
If you are not in sales, you can still talk about how much money you helped save. Talk about how much you saved your company by improving a process. If efficiency went up, that means you saved money by not having to hire additional people. If you found a cheaper supplier for materials, that will translate directly into a savings for the company. I'm sure you can come up with many other ways you saved money if you just think about it.
If you are currently in a similar line of sales as the target company, you can take things one step further by providing some viable sales leads in your cover letter. This will prove to them that you can help them make money. If you aren't in sales, you can do some research in your field that you think the company will find useful and include that in the cover letter. This will save them the time (and money) of doing the research themselves.
When you are trying to find a job during a recession, it is even more important to show a company that you will have a net positive impact on their bottom line. These tactics can even work to get a job at a company that is not currently hiring. If you can convince them that you will have a net positive impact on their earnings, they just might hire you anyway.
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I think mainly we should avoid negative statements, spellings and grammatical errors in Cover letter.
ReplyDeleteWE should read complete job description and write Cv/cover letter accordingly. :-)
ReplyDeleteCover letter samples